By EatMoreFruit Communications
In the ever-evolving healthcare media landscape, Digital PR bridges the traditional benefits of reach, share of voice, and sentiment with the power of Search Engine Optimization (SEO)—delivering both meaningful connections and measurable outcomes.
By blending PR strategies with SEO-driven link-building and domain authority, it’s a holistic approach designed to amplify your impact.
Where does digital PR sit in the wider marketing mix?
Through a PR lens, it’s about crafting stories and framing newsworthy topics that resonate with your audience while incorporating the keywords they use to seek information.
From an SEO perspective, it’s about identifying the terms you want to rank for and creating compelling, valuable content that drives engagement and website traffic.
The synergy lies in uncovering the sweet spot: what your audience is searching for, what excites journalists, and what drives healthcare innovation forward.
Spotlight on mental health
As mental health continues to take centre stage in media and public discourse, there is a real opportunity for mental health brands to be part of the conversation.
With deep expertise in healthcare PR and a proven track record in mental health campaigns, we understand the complexities of this space—what works on social platforms, how to connect with stakeholders, and what grabs the media’s attention.
We’ve put together a report based on data-backed insights to power your PR.
Whether you’re advocating for advancements in mental health prescribing, influencing purchasing decisions, or shaping public policy, these strategies can help you craft campaigns that spark meaningful conversations and lead to measurable change.
The report includes analysis of 4,000 mental health media stories, uncovering…
- The latest digital PR formats and topic trends journalists are actively seeking
- The approach that secured earned media coverage across The Guardian, BBC, and Times
- 2025 predictions and insights from leading health journalists on what they really want from brands
