Maybe She’s Born With It. Maybe It’s Neurocosmetics.

For just $65, the skin-care company Selfmade will sell you a kit that will purportedly help you feel more stable and confident in your relationships—and get better skin all the while. According to the kit’s marketing copy, it comes with a serum that enhances “safety and comfort with self,” a moisturizer that “promotes awareness that past negative experience and emotional states can carry throughout your life,” and the best-selling relationship-psychology book